The “driving force” behind the invention. The first “driving force” behind the invention of VR-12 where consumers themselves, who cried out for an efficient coolant that lived up to the new automotive technology and would not be replaced so often, in order to avoid spending money constantly, and the alarming pollution. In the 1990’s, consumers in both U.S and international markets were eager to have an innovative, ecological coolant, at the cutting edge of automotive technology. This clamor motivated Luis M. Latour, an entrepreneur with over 30 years experience in the manufacture of automotive coolants, and president of Freezetone Products, Inc.(*) to create a product to match the new technological, economic and ecological reality. Beside him, a multidisciplinary team of front-line technicians and professionals, dedicated to quality control, design, manufacturing, production and marketing of products, participated in the challenging development of a cooling system, capable of meeting the needs of hundreds of thousands of consumers. Thus was born VR-12.
VR-12 the first and only cooling system additive designed to protect your vehicle,
while you save money and save the environment.
Question and answer about our VR-12 Ultimate
Cooling system protection
The performance of VR-12 is constantly monitored, reviewed and adapted to the progress and standards of the automotive industry. Each batch of production involves a comprehensive analysis of the formulation and results of ASTM tests, required by the industry.
VR-12 is subjected to the most stringent quality control testing to ensure its performance and the proper performance of its properties. Such quality control testing would include those that specifically measure the performance of the coolant and its behavior during 1,060 hours at a temperature of 190 degrees F (88 degrees C), subjected to constant contact with different types of metals found in a normal cooling system.
The performance and efficiency of VR-12 has been evaluated with tests designed for light, heavy, and high performance vehicles, required by the Original Equipment Manufacturers (OEM), such as ASTM D2570-08, ASTM D3306, ASTM D4985, ASTM D6210, TMC of ATA RP 302ª and TMC of ATA RP329/330.
VR-12 also includes in its performance evaluations, specific tests for High-performance Products: ASTM D1384, D4340, D1881, D2570 and D2809. After comparing the results of these measures with predetermined standards in the industry, we can conclude that VR-12 not only meets, but has also exceeded its targets and market expectations.
You can see some comments of our customers about the product.
I like it very much it's doing a very good job keeping my motor running cool .
Very good cooling protection!
I run VR-12 in both my truck and car, the cooling system hasnt had 1 issue since. Also the anti-freeze in both still looks brand new, and its been 4 years since i flushed the radiator, and added VR-12 with the anti-freeze. Great product, i wish more people would use it/ become as popular as seafoam just so i can pick it up at walmart instead of amazon. "its cool if you have prime tho"
Product showed up in a box with other Items. 3 of the bottles were weeping/Leaking from the Foil Seal. Some residue was on the other Item but I cleaned it off with no Issues. Not What I expected to have happen and am Glad it wasn't any worse! The Product itself does work, it revived the Anti Freeze per my check with My Measuring tools for Effectiveness..
Great speed up for heating in the cold weather, and awesome fast delivery
I added it, can't tell a difference? Temps aren't better....hopefully the cooling system is happy and refreshed!!
I used this product and I no-longer see the warning light for my radiator come on. Works for me!
Great product fast shipping highly recommend thank you
Item arrived on time, I have installed in auto and will update after a period of time to see if it meets expectations.
Have recently put into radiator, & time will time how well it works. When installing, mixed right in with existing radiator fluid. No problems. Just like they say, vitamins for your radiator.
Gary Roulo, owner of the Roulo Brothers Racing, manages race car drivers such as Chris Buescher, Kyle Benjamin and Kyle Weatherman. Gary Roulo speaks about VR-12 and how it helped his team qualify in 3rd place back in December 2013 for this year’s ARCA races.
“Hi I’m Gary Roulo from Roulo Brothers Racing. We’re here at Daytona International Speedway and I’d like to tell everybody about VR-12. We came down in December to test with VR-12 in our engines and we came back here and qualified 3rd for the ARCA event. We’re looking forward to a good run and we have a lot of confidence in the VR-12 we’ve put in our cooling system. It’s doing a great job for us.”
Craig Partee owner of Fleur- De- Lis Motorsports Talks about how VR-12 lowered temperature in his team race car. The amazing part is they race NASCAR Nationwide. “Craig Partee from Fleur de Lys Motorsports, we have a Nationwide team and we used VR-12 for February of last year, at the Daytona race. We saw a big improvement with the use of your product. We were able to decrease our water temperatures from 5 to 10 degrees in 3 nation-wide cars that we tested for qualifying and during the race.”
Long-time ARCA Driver, Kenny Tweedy, joins the VR-12 race car driver team. He recommends everybody use VR12 to improve your vehicle’s performance and save the environment.
In this video we have ARCA race driver, Will Kimmel, talking about his experience with VR12 and he recommends using it! Check out the video: