About Us

It was founded in 1978 in Miami, Florida by Mr. Luis M Latour, an Architect and entrepreneur who believed that we must be pro-active about planet conservation for our children children’s.

Our company’s mission is to educate every consumer that water should not be used in their cooling system. Water is a limited natural resource that should be used exclusively in our daily lives. All types of waters whether they are distilled, purified or de-mineralized causes corrosion and oxidation when used on engines, cooling systems or any components made from metals. Now is the time to start being more conscious of our environment and to take better care of our cars. Use VR-12 Products!

Freezetone Products manufacture VR-12 radiator coolants and additives for combustible engines, gasoline or diesel.

As a new Minority member, we will like to share this unique technology that not only will save and prolong the life or our planet, but it will save a lot of money to companies who have fleets of vehicles, machinery or equipment that require engine coolant.

Freezetone Products USA principal’s aim is to educate the consumer about using regular tap water, which is bad for their vehicle. For that reason, an environmentally safe formula- was developed for the specific needs of different applications and climates. Freezetone Products offer the best variety of formulas that protect engines against Rust, Oxidation, Corrosion and Electrolysis caused by the usage of tap water, instead of the appropriate product.

VR-12 products are formulated with the latest technology of metal protection through OAT (Organic Acid Technology) nontoxic, environmentally friendly green product, and USADA certified under the Bio-Based program.


Certifications and Memberships

Main Menu